Shrūm was a beverage concept developed to explore cohesive branding, scalable packaging, and formula design across mocktails, sodas, and carbonated waters. The project included logo development, visual identity systems, and packaging concepts designed for clarity, consistency, and production realism.

In parallel, beverage formulations were developed to support clean flavor profiles and repeatable preparation across multiple drink formats. Branding, packaging, and recipe development were treated as a unified system, ensuring alignment between product formulation and visual presentation.